Page 161 - How to write effective business English your guide to excellent professional communication by Fiona Talbot

150 Conclusion

English that our readers expect. The channels and language variety
may change, but the principles of writing excellent professional
communication are constant.

Your take-away message – be clear
and professional, be passionate and

entice buy-in!

Understand how crucial it is to tailor your business writing for
your target readership at any given time. Clarity matters. Relevance
matters. Vitality really matters too. Why choose dull words that
can make you or your brand seem bored and boring? How much
better to use words as a springboard for personal and organiza-
tional success by injecting the right word power! I’ve been enthused
at helping clients write gas safety handbooks or instructions on
how to lay underwater cables, simply because their enthusiasm has
been infectious. They’ve been as passionate about getting their
words right as, say, the dedicated marketing and sales professionals
that I’ve also been delighted to train.
For me, the most important thing now is to help you communi-
cate effectively, professionally and respectfully. If you change any-
thing at all for the better as a result of this workplace primer, you’ll
not only make me a very happy author – you’ll also boost your
employability throughout your career!