Page 156 - How to write effective business English your guide to excellent professional communication by Fiona Talbot

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Employers see a CV as an applicant’s ‘sales document’. The most
articulate speaker in the world might not get to interview stage,
simply because his or her written words are the weak link. So
choose words that describe the skills you can bring to the company.
Why are you the perfect fit? Research the company and tailor your
writing if you want to get the job.
Professional social networking site LinkedIn (amongst others),
provides great advice and even CV templates to customize for
‘brand you’. They show the current way of doing things, as ap-
proaches change. Year on year, they list what they term CV
‘buzzwords’ that have become clichés through over-use, such as:
creative, results-oriented, motivated, responsible and so on. None
of them are ‘bad’ words but if everyone uses them, you won’t make
your mark.
Showcase how good and impactful your writing style is, and
identify the words that list your skills, show your talents for solv-
ing problems, improving efficiency, developing relationships, etc.
Take time to make your CV ‘look good’, using all the tips on
word power and layout that you’ve been learning in the word
power skills writing system. Provide links to your online activity.
Remember employers will check your posts and it’s in your in-
terests to show them a professional personal brand that will boost
your employability. So don’t post inappropriate information or
discriminatory comments. Reputation matters as much for you as
for any company that takes you on.
Include only facts that are true and accurately describe your
personal attributes. You must be able to deliver what you say
you can.

Cover letter with CV

Some employers like a good covering letter (or e-mail) with your
CV. Use it to improve your chances of getting to interview stage.
Customize it and send it with your CV to the correct person, spell-
ing their details and job title correctly, and to the right address.