Page 159 - How to write effective business English your guide to excellent professional communication by Fiona Talbot
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148 How to Write Effective Business English
● ● Represent yourself, your personal brand and your company
well.
● ● Don’t make assumptions; write to your brief and for readers’
needs. Answer any questions systematically.
● ● Don’t over-complicate your writing, don’t use clichés or make
false claims.
● ● Design a CV/résumé that’s a ‘sales document’ for ‘brand you’
showing writing skills that give you the competitive edge in the
information age.
