Page 45 - How to write effective business English your guide to excellent professional communication by Fiona Talbot

34 How to Write Effective Business English

Upcoming generations don’t generally expect a job for life any-
more. They see economic uncertainties all around them, so they
seek something that interests them and expect to develop skills to
enable them to move on. It does cause companies costly high staff
turnover as a result – so increasingly, business writing plays an es-
sential role, both to attract and retain.
Whether you use an agency or write job ads in-house, every-
thing needs to align with your actual workplace communication
and values.
Also, alongside professional networks such as LinkedIn, your
tech-savvy, potential new-entrant employees will be looking for
work via Twitter, Facebook and other channels. They are likely to
be showcasing their talents on Instagram, YouTube and Snapchat
and ever-emerging platforms. If you check these out you’ll get a
feel for what it would be like to work with them. In turn, they will
be checking out how (or if) you showcase your business – and
making judgements whether they are interested in you.

Communicate your values – show how you give
something back

You need to stay credible in everything you write. Even if you hire
a recruitment company, your organization is ultimately responsible
for all wording used. Get it wrong and all generations will see
through you.
Let’s look at what today’s workplace entrants generally expect:

● ● Openness, fairness and social responsibility.
● ● Authenticity.
● ● A good and caring workplace experience.

● ● Development on the job.
Is there anything else you would add to this list? What can your
organization offer?