Page 288 - The Power to Change Anything

Works Cited 277

P. 36. Regional medical center: This story is taken from a consulting project done
by the authors with an anonymous medical center.
P. 41. Guinea worm statistics: Ruth Levine and the What Works Working Group
with Molly Kinder, Millions Saved: Proven Successes in Global Health (Washing-
ton, DC: Center for Global Development, 2004), p. 91. Additional information is
reported on The Carter Center’s Web site: http://www.cartercenter.org/health/
guinea_worm/index.html.
P. 42. Weight Control Registry: Jane E. Brody, “Personal Health: Weight Loss Is
Possible,” New York Times. September 16, 1997.

3: Changing Minds

P. 46. Snake phobics: Taken from interview previously referenced. For further
info, see Albert Bandura, N. Adams, and J. Beyer, “Cognitive Process Mediating
Behavioral Change,” Cognitive Therapy and Research, 1 (1977): 287–310.
P. 54. Ven Conmigo: Arvind Singhal and Everett M. Rogers, Entertainment
Education: A Communication Strategy for Social Change (Mahwah, New Jersey:
Lawrence Erlbaum Associates, 1999), p. 55.
P. 54. Twende Na Wakati (Story of Mkwaju): Arvind Singhal, personal interview
with the authors, 2006. Any reference throughout the book to Arvind Singhal or
his work is taken from this interview unless otherwise cited.
P. 56. Results of Twende Na Wakati: Arvind Singhal and Everett M. Rogers,
Entertainment Education: A Communication Strategy for Social Change
(Mahwah, New Jersey: Lawrence Erlbaum Associates, 1999), pp. 152–171,
131–134.
P. 57. “Maude’s Dilemma”: Ibid., pp. 16, 17. For further discussion about
“Maude’s Dilemma,” see: http://www.tvacres.com/censorship_
maude.htm.
P. 59. Contaminated water: Elizabeth Rattine-Flaherty, personal interview with
the authors, 2006.
P. 60 AIDS transmission: Arvind Singhal interview (details above).

P. 61. Lajos Egri. The Art of Creative Writing (New York: Kensington Publishing
Corp., 1965), pp. 18–19.
P. 62. Mirror neurons: Giacomo Rizzolatti et al., “Premotor Cortex and the
Recognition of Motor Actions,” Cognitive Brain Research, 3 (1996): 131–141.
For more info on the mirror neuron and the discovery thereof, see: http://www
.biocrawler.com/encyclopedia/Mirror_neuron.

P. 66. Scared Straight: A. Petrosino, C. Turpin-Petrosino, and J. Buehler, “‘Scared
Straight’ and Other Juvenile Awareness Programs for Preventing Juvenile