Page 293 - The Power to Change Anything

282 Works Cited

6: Harness Peer Pressure

P. 139. Milgram obedience studies: Stanley Milgram, “Behavioral Study of
Obedience,” Journal of Abnormal and Social Psychology, 67 (1963): 371–378.
P. 139. Phil Zimbardo discusses Milgram’s experiments on the Web site http://
thesituationist.wordpress.com/2007/02/16/when-good-people-do-evil-%E2%80%93
-part-i/

P. 143. Obedience study with confederate: Stanley Milgram, Obedience to
Authority: An Experimental View (New York: Harper and Row, 1974).
P. 148. Everett Rogers and diffusion of innovations: Everett Rogers, Diffusion of
Innovations, 3rd ed. (New York: Free Press, 1983), pp. 15, 32–34, 54–56, 247,
258, 266, 271. The story about the “Guy in the Bermudas” was told by Rogers in
a lecture at Stanford University in the fall of 1982.

P. 148. Limey story: Don Berwick, “Disseminating Innovations in Health Care,”
JAMA (2003): 1969–1975.

P. 150. Tinka Tinka Suhk: Arvind Singhal and Everett M. Rogers, Entertainment
Education: A Communication Strategy for Social Change (Mahwah, New Jersey:
Lawrence Erlbaum Associates, 1999), pp. 1, 176, 58, 137.

P. 151. Barefoot doctors: Everett Rogers, Diffusion of Innovations, 3rd ed. (New
York: Free Press, 1983), pp. 326–328.

P. 152. E-mail support: Personal interview with Albert Bandura, 2006.
P. 152. Diabetics and social support: C. Y. Wang and M. M. Fenske, “Self-Care
of Adults with Non-Insulin-Dependent Diabetes Mellitus: Influence of Family
and Friends,” Diabetes Education, 22 (1996): 465–470.

P. 152. Social commitments: Kurt Lewin, “Forces behind Food Habits and
Methods of Change,” The Problem of Changing Food Habits: Bulletin of The
National Research Council (National Research Council and National Academy
of Sciences, Washington, DC, 1943), pp. 35–65.

P. 153. Parents’ influence: Brent L. Top and Bruce A. Chadwick, Rearing
Righteous Youth of Zion (Salt Lake City: BookCraft, 1998).

P. 153. Qualities of opinion leaders: Everett Rogers, Diffusion of Innovations, 3rd
ed. (New York: Free Press, 1983), pp. 15, 32–34, 54–56, 247, 258, 266, 271.

P. 157. Tinka Tinka Sukh: Arvind Singhal, personal interview with the authors,
2006.