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Works Cited 283
P. 159. Silence Fails study: For more info, see VitalSmarts/Concourse Group.
http://silencefails.com.
7: Find Strength in Numbers
P. 168. Tanika’s story: A story told to one of the authors as a microcredit industry
leader.
P. 171. Muhammad Yunus and the Grameen Bank: Muhammad Yunus, Banker
to the Poor (Dhaka, Bangladesh: University Press, 1998), p. 12.
P. 172. Borrower stats: Grameen Bank at a Glance: http://www.grameen-info.org/
bank/GBGlance.htm.
P. 173. Statement of Professor Muhammad Yunus at the ITU World Information
Society Award Ceremony, May 17, 2006. Accessible at: http://www.itu.int/wisd/
2006/award/statements/yunus.html.
P. 174. Friends: John Lennon and Paul McCartney, “With a Little Help from My
Friends,” Sgt. Pepper’s Lonely Hearts Club Band, 1967.
P. 175. Weight of ox: James Surowiecki, The Wisdom of Crowds (New York:
Doubleday, 2004), p. xiii.
P. 179. Soul City: Garth Japhet, personal interview with the authors, 2006.
P. 187. Network quotient: Don Cohen and Laurence Prusak, In Good Company:
How Social Capital Makes Organizations Work (Cambridge, Massachusetts:
Harvard Business School Press, 2001).
P. 188. Physicians: Atul Gawanda, Complications: A Surgeon’s Notes on an
Imperfect Science (New York: Picado, 2002), pp. 11–24.
P. 189. Tragedy of the Commons: William Forester Lloyd, Two Lectures on the
Checks to Population (Oxford, England: Oxford University Press, 1833).
P. 191. HIV/AIDS in Thailand: Wiwat Rojanapithayakorn, “100% Condom Use
Programme,” manuscript presented in Provo, Utah, 2006.
P. 191. Five million saved: As reported by Prime Minister Shinawatra in his open-
ing speech at the 15th International AIDS Conference, Bangkok, Thailand,
July 11, 2004. Can be found at: http://www.unaids.org/bangkok2004/docs/SP_
ThaiPM _15thAIDSConference_11Jul04.pdf.
8: Design Rewards and Demand Accountability
P. 194. Rewarding Children: M. R. Lepper, D. Greene, and R. E. Nisbett,
“Undermining Children’s Intrinsic Motivation with Extrinsic Reward: A Test of

