Page 213 - Intelligent Communication Systems

I 82 INTELLIGENT COMMUNICATION SYSTEMS
(3) More than 30% thought they wanted to enhance their sensitivities.
(4) People with keen senses were apt to have strong feelings about
merchandise when interested in it.
(5) People between the ages of 20 and 30 had keen vision and hearing.
(6) People between the ages of 40 and 60 had keen taste, smell, and touch.
(7) People who were keen in all five senses were apt to purchase
merchandise that left a strong impression.

People between the ages of 20 and 30 were born in the 1970s to the 1980s, a
substantially advanced period in the economy during which most households pur-
chased television sets and children watched TV. Thus these people were trained by
watching and listening to TV. In the 1990s, they played video games. Having spent
most of their younger years inside their homes, they had little experience playing
games outdoors and did not develop their sense of touch much.
On the other hand, people between the ages of 40 and 60 had little experience
watching TV. Instead, they went outside and played baseball in the playground with
their friends. And those people, having lived longer, have had richer experiences
and also have had the chance to train their senses of touch and taste.
To reiterate, then: people in the age range of 20-30 have keen sight and hear-
ing, whereas, people in the age range of 40-60 have keen taste, smell, and touch.
As people between 20 and 30 get older, their senses of taste and smell will be
trained.
In the future, people will prefer merchandise that appeals to all five senses, so
merchandise that appeals to the five senses will be attractive to them. Hakuho-Do
analyzed how people purchased merchandise, with the following results.
(1) In the 1960s and 1970s, people chose merchandise by considering its
efficiency, function, and price. If the efficiency or function was reasonable, they
purchased it. Good merchandise sold out, whereas bad merchandise did not. Manu-
facturers produced merchandise that most customers preferred. Manufacturers
produced a large amount of popular goods.
(2) In the 1980s, customers purchased their own favorite goods, which were
not produced massively. Therefore a variety of goods were developed for sale.
(3) In the 21st century, customers will prefer merchandise that appeals to all
of their five senses, and most people will be keen in all five senses. Therefore, the
company that produces merchandise that appeals to all five senses will be a winner.
In other words, merchandise that appeals to the five senses will be sold and get a
majority of the market.

Merchandise that appeals to the five senses will be goods that provide realis-
tic sensations, such as those produced by applying HyperReality technology, and
a lot of merchandise will be produced for sale via HyperReality.
Just how will HyperReality develop? In its current stage, a virtual world is cre-
ated on the screen of a personal computer and a virtual object displayed. A viewer
wearing shutter glasses and a data glove gets a stereoscopic view of the object and