Page 12 - Introduction to Electronic Commerce and Social Commerce

Contents

Part I Introduction to E-Commerce and E-Marketplaces

1 Overview of Electronic Commerce and Social Commerce .................. 3
Opening Case: How Starbucks Is Changing to a Digital
and Social Enterprise ................................................. 3
1.1 Electronic Commerce: Definitions and Concepts ....................... 6
Defining Electronic Commerce ..................................... 6
Defining E-Business .............................................. 6
Major EC Concepts .............................................. 6
Electronic Markets and Networks ................................... 7
1.2 The Electronic Commerce Field: Growth, Content, Classification,
and a Brief History ............................................... 7
The Content and Framework of E-Commerce .......................... 7
An EC Framework ............................................... 8
Classification of EC by the Nature of the Transactions
and the Relationships Among Participants ............................ 8
A Brief History of EC ............................................ 10
Case 1.1: EC Application: Net-a- Porter: Dress for Success .................... 11
1.3 Drivers and Benefits of E-Commerce ................................ 12
The Drivers of E-Commerce ....................................... 12
The Benefits of E-Commerce ....................................... 12
1.4 Social Computing and Commerce ................................... 14
Social Computing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Web 2.0 ....................................................... 14
Social Media ................................................... 14
Social Networks and Social Network Services ......................... 15
Enterprise Social Networks ........................................ 15
Social Commerce ................................................ 15
The Major Tools of Web 2.0 ....................................... 16
1.5 The Digital and Social Worlds: Economy, Enterprises, and Society ......... 16
The Digital Economy ............................................. 17
The Digital Enterprise ............................................ 18
The Social Business (Enterprise) .................................... 19
The Digital Revolution and Society .................................. 19
1.6 Electronic Commerce Business Models .............................. 21
The Structure and Properties of Business Models ....................... 21
Typical EC Business Models ....................................... 23
Classification of Business Models in E-Commerce ...................... 24
1.7 The Limitations, Impacts, and the Future of E-Commerce ................ 24
The Limitations and Barriers of EC .................................. 24
Why Study E-Commerce? ......................................... 25
The Future of EC ................................................ 25

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