Page 14 - Introduction to Electronic Commerce and Social Commerce

Contents xv

Recent Innovative Tools and Platforms for Social Networking ............. 54
2.7 Emerging EC Platforms: Augmented Reality and Crowdsourcing .......... 55
Augmented Reality .............................................. 55
Crowdsourcing .................................................. 55
2.8 The Future: Web 3.0, Web 4.0, and Web 5.0 ........................... 57
Web 3.0: What Does the Future Hold? ............................... 57
The Technological Environment .................................... 58
Managerial Issues .................................................... 59
Summary ........................................................... 59
Closing Case: Madagascar’s Port Modernizes Customs with TradeNet ........... 62
References .......................................................... 63

Part II E-Commerce Major Applications
3 Retailing in Electronic Commerce: Products and Services .................. 67
Opening Case: Amazon.com—The King of E-Tailing ........................ 67
3.1 Internet Marketing and B2C Electronic Retailing ....................... 69
Overview of Electronic Retailing ................................... 69
Size and Growth of the B2C Market ................................. 70
Characteristics and Advantages of Successful E-Tailing .................. 70
3.2 E-Tailing Business Models ........................................ 71
Classification of Models by Distribution Channel ....................... 72
Referring Directories ............................................. 73
Malls with Shared Services ........................................ 73
Other B2C Models and Special Retailing ............................. 74
B2C Social Shopping ............................................. 74
3.3 Online Travel and Tourism (Hospitality) Services ....................... 74
Characteristics of Online Travel .................................... 75
Case 3.1: EC Application: WAYN: A Lifestyle and Travel Social Network. . . . . . . . 76
Benefits, Limitations, and Competition in Online Travel Services .......... 76
Competition in Online Travel ...................................... 76
Corporate Travel ................................................ 76
3.4 Employment and the Online Job Market .............................. 77
The Internet Job Market ........................................... 77
Benefits and Limitations of the Electronic Job Market ................... 78
3.5 Online Real Estate, Insurance, and Stock Trading ....................... 79
Real Estate Online ............................................... 79
Insurance Online ................................................ 79
Online Stock Trading and Investments ............................... 79
3.6 Online Banking and Personal Finance ................................ 80
E-Banking ..................................................... 80
Online Banking Capabilities ....................................... 81
Pure Virtual Banks ............................................... 81
Case 3.2: EC Application: Security for Online Bank Transactions .............. 81
Online Billing and Bill Paying ...................................... 82
3.7 On-Demand Delivery of Products, Digital Items, Entertainment,
and Gaming .................................................... 83
On-Demand Delivery of Products ................................... 83
Online Delivery of Digital Products, Entertainment, and Media ............ 83
Internet TV and Internet Radio ..................................... 84
Social Television (TV) ............................................ 84
Legal Aspects ................................................... 85
3.8 Online Purchasing Decision Aids ................................... 85
Shopping Portals ................................................ 85