Page 184 - Introduction to Electronic Commerce and Social Commerce

Mobile Commerce and the Internet 6
of Things

Contents Learning Objectives
Opening Case: Hertz Goes Mobile
All the Way ................................................................................... 167 Upon completion of this chapter, you will be able to:
6.1 Mobile Commerce: Concepts, Landscape, 1. Discuss the value-added attributes, benefits, and funda-
Attributes, Drivers, Applications, and Benefits ................ 169 mental drivers of m-commerce.
2. Describe the mobile computing infrastructure that sup-
6.2 The Enabling Infrastructure: Components
and Services of Mobile Computing ................................... 173 ports m-commerce (devices, software, and services).
3. Discuss m-commerce applications in banking and finan-
6.3 Mobile Financial Applications ........................................... 175
cial services.
6.4 Mobile Enterprise Solutions: From Supporting 4. Describe enterprise mobility applications.
the Workforce to Improving Internal Operations............ 177
5. Describe consumer and personal applications of m- comm-
6.5 Mobile Entertainment, Gaming, erce, including entertainment.
Consumer Services, and Mobile Marketing ..................... 178
6. Define and describe ubiquitous computing and sensory
6.6 Ubiquitous (Pervasive) Computing ................................... 182 networks.
6.7 The Internet of Things and M-Commerce ........................ 185 7. Describe the Internet of Things and its major smart appli-
cations.
6.8 Wearable Computing and Smart Gadgets:
Watches, Fitness Trackers, and Glasses ............................ 188 8. Describe wearables, Google Glass, smartwatches, and fit-
ness trackers.
6.9 Implementation Issues in Mobile Commerce:
From Security and Privacy to Barriers 9. Describe the major implementation issues from security
to M-Commerce................................................................... 190 and privacy to barriers of m-commerce.
Managerial Issues ......................................................................... 192
Closing Case: Motorola Enterprise: Wireless OPENING CASE: HERTZ GOES MOBILE
Solutions for a Hospital and a Manufacturer ............................ 196
ALL THE WAY
References ..................................................................................... 197
The Problem

The car rental industry is very competitive, and Hertz
Corporation (hertz.com), the world’s largest car rental com-
pany, competes against hundreds of companies in approxi-
mately 10,400 locations in 150 countries. The strong competition
negatively impacted profits. For Hertz Global Holdings, Inc.
business profile and statistics, see hoovers.com/company-
information/cs/company-profile.Hertz_Global_Holdings_
Inc.7b9c49d62787624c.html. Hertz needs to constantly
maintain a mobile presence. Customers can easily connect
Electronic supplementary material: The online version of this chapter
(doi:10.1007/978-3-319-50091-1_6) contains supplementary material, with the company through its mobile site. The Hertz mobile
which is available to authorized users. app is available for iPhone, iPad, Android, and Windows phone.

© Springer International Publishing AG 2017 167
E. Turban et al., Introduction to Electronic Commerce and Social Commerce,
Springer Texts in Business and Economics, DOI 10.1007/978-3-319-50091-1_6