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300 Endnotes

2. See Rosamund Stone Zander and Benjamin Zander, The Art of Possibility, Harvard
Business School Press, Boston, 1994.
3. See the International Business Machines Corp. (IBM) Web site at www.company-
statements-slogans.ino/list.of.companies-i/ibm-international-business-machines.html.
4. See the Southwest Airlines Co. Web site at www.southwest.com/about-swa/
mission.htm;/?Int+GFOOTER-About-Mission.
5. See the Colgate-Palmolive Company (Colgate) Web site at www.colgate.com/app/
Colgate/US/Corp/LivingOurValues/CoreValues.cvsp.
6. See the McKinsey & Company Web site at www.mckinsey.com/aboutus/whatwebelieve.
7. See the Amgen Inc. Web site at www.amgen.com/about/mission_values.html.
8. Dr. Bernard Gifford, “Apple’s Vision: The Learning Society,” a speech delivered
during the Apple K-12 Solutions Forum, February 1991, p. 1.
9. See the Apple Inc. Web site.
Chapter 7
1. See the P&G Web site at www.pg.com/en_US/company/purpose-people/pvp.shtml.
2. See the Bill & Melinda Gates Foundation Web site at www.gatesfoundation.org/
about/PAges/guiding-principles.aspx.
3. See the Becton, Dickinson and Co. (BD) Web site at www.bd.com/aboutbd/values/.
Chapter 9
1. Adapted from Michael M. Lombardo and Cynthia D. McCauley, The Dynamics of
Management Derailment, Technical Report 34, Center for Creative Leadership,
Greensboro, N.C., July 1988.
Chapter 10
1. “We Did It!” Economist, vol. 394, no. 8663, January 2, 2010, p. 7.
2. Adapted from Sidney B. Simon, Leland Howe, and Howard Kirschenbaum, Values
Clarification, Hart Publishing, New York, 1972, p. 15.
3. William Bridges, Transitions: Making Sense of Life’s Changes, Addison-Wesley,
Reading, Mass., 1980, p. 43. Reprinted with permission of the publisher.
4. Ibid., p. 9.
5. Ibid., pp. 121–131.
6. Ibid., pp.134–150.
7. Adapted from Walt Schafer, Stress, Distress and Health, Responsible Action, Chico,
Calif., 1978, p. 47. Used with permission of the author.
8. Ibid., pp. 27–65.
9. Ibid., pp. 149–179.