Page 35 - Key Words in Religion Media and Culture

18 Introduction

and media marketing during the Reagan era: Frankl 1987, Hoover 1988, and
Schultze 1990.
3 See the many references to Williams, Hall, Barthes, and Baudrillard in the
bibliography. Two helpful and widely cited surveys of leading theorists, debates,
and schools of thought regarding mass media since the 1950s in Europe, though
including figures in Canada, Australia, and the United States, are McQuail 1994
and Stevenson 1995. Neither volume makes any mention of religion in the study
of mass media.
4 See, for example, Babb and Wadley 1995; Hackett 1998; Eickelman and
Anderson 1999; Armbrust 2000; Rajagopal 2001; Ginsburg 2002; Ukah 2003;
Pinney 2004; Abu-Lughod 2004; Oosterbaan 2005; Hirschkind 2006; Meyer
2006a; Jain 2007; Larkin 2007.
5 The book series, entitled “Religion, Media and Culture” and published by
Routledge (London), is edited by Stewart Hoover, Jolyon Mitchell, and David
Morgan. The journal, Media and Religion, published by Erlbaum, is edited by
Judith Buddenbaum and Daniel Stout. The International Conference on Media,
Religion, and Culture has been held on six occasions: Uppsala, Sweden, 1993;
Boulder, Colorado, 1996; Edinburgh, Scotland, 1999; Louisville, Kentucky,
2004; Sigtuna, Sweden, 2006; Sao Paolo, Brazil, 2008. The seventh and eighth
conferences are scheduled at Toronto (2010) and Amsterdam (2012).
6 Sweet 1993; Arthur 1993; Stout and Buddenbaum 1996; Hoover and Lundby
1997; De Vries and Weber 2001; Hoover and Clark 2002; Mitchell and Marriage
2003; Horsfield et al. 2004; Mitchell 2005; Meyer and Moors 2006; Sumiala-
Seppänen et al. 2006; Henriquez 2007; Clark 2007b.
7 Stewart Hoover has recently noted the importance of “the culturalist turn” and
Carey’s work as well as the relevance of Geertz’s approach to religion to his own
study of media and religion, Hoover 2006: 16–17, 23.
8 De Certeau 1984: 165–76; Fiske 1987; Jenkins 1992; Radway 1984.
9 See White 1981 and 1994 for two authoritative overviews of current literature;
for a helpful overview of the shift that White helped note and characterize, see
White 1983.
10 For a philosophical critique of Geertz’s definition of religion, see Frankenberry
and Penner 1999.
11 Important discussion of the idea of the center begins with a seminal essay by
Shils 1975. An instructive set of reflections on Shils’s work and the topic is
Greenfield and Martin 1988. The idea of a “social center” as developed by
Dayan and Katz has been critically analyzed by Couldry 2003: 55–74. Couldry
is, of course, correct that no such single center exists, but the appeal and cultural
capital associated with the idea of or desire for one articulated in its mediated
construction is the point I wish to underscore.
12 The issue was introduced by Hirsch 1978.
13 I borrow the distinction of “meaning” and “information” in regard to qualitative
and quantitative method from Jensen 1987: 31. On the explicit distinction of the
social scientific study of audience preferences and the cultural studies approach,
see Kreiling 1978.