Page 198 - Literacy in the New Media Age

INDEX 187

transduction of speech 151; organization of 6;
transformation 39, 144; placement of items 65;
unlocking sound 142; relations of page 10;
verbal and visual ‘lexis’ 154; semiotic power 160;
world as shown 152; site of image 9, 65;
world as told 150 site of reading 142
reading path 3, 4, 37, 50–1, 59, 152–3, 156– scripts 64;
62; character-based 64;
in image 4; systems 141
knowledge 163; semantics 37
linear, non-linear 159–60; semiotics, semiosis 35, 36, 41, 44, 46;
new 166; account of speech 36;
new ‘pages’ 165; change 40;
old 166; communication 41;
relevance 59 convention 45;
‘real’ 69 human work 12;
‘recording’ text 48 linguistics 35–6;
referent 41 new theory 32, 170;
Reid, E. 14 principles 70;
representation 1, 36; representation 41;
affordances 46; western visual 71;
always ‘engaged’ 44; world 4
cognitive/affective 171; Semlyen, L. 15
communicational affordances 46; sensuousness 171;
innovative 121; mode 171
modes of 2, 4, 10; sentence 19, 58, 61–6;
new arrangements 10; complex syntax 58, 80, 127;
stability of resources 169; –clause relations 61, 122, 128–32;
‘truths’ about 12 integration of clauses 127–32;
resources 46; Milton’s 81, 82;
new constellation 9; simple 58;
semiotic 9; structures 58;
spatial 46; syntax and punctuation 124, 127;
speech 33; Trapnel’s 81, 82
visual 2 sequence 2, 4, 34, 70;
rhetoric 80 causality 34;
meaning potential 2, 70;
salience, salient 4 semiotic potential 33
Saussure, F. de 41, 42; showing the world 140
sign 41 sight 9;
Scott, M. 14 sense 9
screen 5, 9, 20, 24, 25, 36, 48; sign 36, 40, 43, 44;
book 9, 12, 20; arbitrary 168;
dominance 6, 19, 142, 166; articulation 44;
dominated by logic of image 9, 19, 20, communication 44;
166; constitution of 43–4;
logic 7, 10; conventional 36;
iconic 42;