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Contents 13

◆ Case Study: Zynga Wins with Business Intelligence 512

Part Four Building and Managing Systems 515

Chapter 13 Building Information Systems 516

◆ Opening Case: New Systems and Business Processes Put MoneyGram “On the
Money” 517
13.1 Systems as Planned Organizational Change 520
Systems Development and Organizational Change 520 • Business Process
Redesign 522
13.2 Overview of Systems Development 525
◆ Interactive Session: Organizations Burton Snowboards Speeds Ahead with
Nimble Business Processes 526
Systems Analysis 528 • Systems Design 528 • Completing the Systems
Development Process 529 • Modeling and Designing Systems: Structured
and Object-Oriented Methodologies 532
13.3 Alternative Systems-Building Approaches 537
Traditional Systems Life Cycle 537 • Prototyping 538 • End-User
Development 539 • Application Software Packages and Outsourcing 541
13.4 Application Development for the Digital Firm 544
Rapid Application Development (RAD) 544 • Component-
Based Development and Web Services 544 • Mobile Application
Development 545
Learning Track Modules: Unified Modeling Language (UML), A Primer on
Business Process Design and Documentation, A Primer on Business Process
Management 546
◆ Interactive Session: Technology What Does It Take to Go Mobile? 547
Review Summary 548 • Key Terms 550 • Review Questions 550 • Discussion
Questions 551 • Hands-On MIS Projects 551 • Video Cases 553 • Collaboration
and Teamwork Project 553
◆ Case Study: Honam Petrochemical’s Quest for Better Management Reports 554

Chapter 14 Managing Projects 556

◆ Opening Case: Nu Skin’s New Human Resources System Project Puts People
First 557
14.1 The Importance of Project Management 559

Runaway Projects and System Failure 559 • Project Management
Objectives 560
◆ Interactive Session: Management Austin Energy’s Billing System Can’t Light
Up 561
14.2 Selecting Projects 563
Management Structure for Information Systems Projects 563 • Linking
Systems Projects to the Business Plan 564 • Information Requirements

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