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Preface
We wrote this book for business school students who wanted an in-depth
look at how today's business firms use information technologies and systems to
achieve corporate objectives. Information systems are one of the major tools
available to business managers for achieving operational excellence, developing
new products and services, improving decision making, and achieving competi-
tive advantage. Students will find here the most up-to-date and comprehensive
overview of information systems used by business firms today.
When interviewing potential employees, business firms often look for new
hires who know how to use information systems and technologies for achiev-
ing bottom-line business results. Regardless of whether you are an accounting,
finance, management, operations management, marketing, or information sys-
tems major, the knowledge and information you find in this book will be valu-
able throughout your business career.
WHAT’S NEW IN THIS EDITION
CURRENCY
The 13th edition features many new opening, closing, and Interactive Session
cases. The text, figures, tables, and cases have been updated through November
2012 with the latest sources from industry and MIS research.
NEW FEATURES
• Chapter-opening cases have been expanded and new case study questions
have been added.
• More online cases: MIS Classic Cases, consisting of five outstanding cases
from previous editions on companies such as Kmart or Blockbuster/Netflix,
will be available on the book’s Web site. In addition, some of the chapter-
ending cases from the previous edition (MIS12e) will be available online.
• New Video Cases collection: 30 video cases (2 per chapter) and additional
instructional videos covering key concepts and experiences in the MIS
world.
• Learning Tracks: over 40 Learning Tracks are for additional coverage of
selected topics.
NEW TOPICS
• Social Business: Extensive coverage of social business, introduced in
Chapter 2 and discussed in throughout the text. Detailed discussions of
enterprise (internal corporate) social networking as well as social network-
ing in e-commerce.
• Big Data: Chapter 6 on Databases and Information Management rewrit-
ten to provide in-depth coverage of Big Data and new data management
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