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Preface






                  We wrote this book for business school students who wanted an in-depth
               look at how today's business firms use information technologies and systems to
               achieve corporate objectives.  Information systems are one of the major tools
               available to business managers for achieving operational excellence, developing
               new products and services, improving decision making, and achieving competi-
               tive advantage.   Students will find here the most up-to-date and comprehensive
               overview of information systems used by business firms today.
                  When interviewing potential employees, business firms often look for new
               hires who know how to use information systems and technologies for achiev-
               ing bottom-line business results. Regardless of whether you are an accounting,
               finance, management, operations management, marketing, or information sys-
               tems major, the knowledge and information you find in this book will be valu-
               able throughout your business career.

               WHAT’S NEW IN THIS EDITION



               CURRENCY

               The 13th edition features many new opening, closing, and Interactive Session
               cases. The text, figures, tables, and cases have been updated through November
               2012 with the latest sources from industry and MIS research.


               NEW FEATURES

                •  Chapter-opening cases have been expanded and new case study questions
                   have been added.
                •  More online cases:  MIS Classic Cases, consisting of five outstanding cases
                   from previous editions on companies such as Kmart or Blockbuster/Netflix,
                   will be available on the book’s Web site.  In addition, some of the chapter-
                   ending cases from the previous edition (MIS12e) will be available online.
                •  New Video Cases collection: 30 video cases (2 per chapter) and additional
                   instructional videos covering key concepts and experiences in the MIS
                   world.
                •  Learning Tracks: over 40 Learning Tracks are for additional coverage of
                   selected topics.


               NEW TOPICS

                • Social  Business: Extensive coverage of social business, introduced in
                   Chapter 2 and discussed in throughout the text.   Detailed discussions of
                   enterprise (internal corporate) social networking as well as social network-
                   ing in e-commerce.
                • Big Data:  Chapter 6 on Databases and Information Management  rewrit-
                   ten to provide in-depth coverage of Big Data and new data management
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