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Preface 23

• A chapter-ending case study for students to learn about how real business
firms use information systems, and to apply chapter concepts

KEY FEATURES

We have enhanced the text to make it more interactive, leading-edge, and
appealing to both students and instructors. The features and learning tools are
described in the following sections.

Business-Driven with Real-World Business Cases and
Examples
The text helps students see the direct connection between information sys-
tems and business performance. It describes the main business objectives driv-
ing the use of information systems and technologies in corporations all over
the world: operational excellence; new products and services; customer and
supplier intimacy; improved decision making; competitive advantage; and sur-
vival. In-text examples and case studies show students how specific companies
use information systems to achieve these objectives.
We use current examples from business and public organizations throughout
the text to illustrate the important concepts in each chapter. The case stud-
ies describe companies or organizations that are familiar to students, such as
Starbucks, Google, Groupon, Facebook, Amazon, L'Oréal, and Procter & Gamble.

Interactivity
There's no better way to learn about MIS than by doing MIS. We provide differ-
ent kinds of hands-on projects where students can work with real-world busi-
ness scenarios and data, and learn first hand what MIS is all about. These proj-
ects heighten student involvement in this exciting subject.

• Online Video Case Package. Students can watch short videos online,
either in-class or at home or work, and then apply the concepts of the book
to the analysis of the video. Every chapter contains at least two business
video cases (30 videos in all) that explain how business firms and managers
are using information systems, describe new management practices, and
explore concepts discussed in the chapter. Each video case consists of a
video about a real-world company, a background text case, and case study
questions. These video cases enhance students’ understanding of MIS topics
and the relevance of MIS to the business world. In addition, there are many
Instructional Videos that describe developments and concepts in MIS keyed
to respective chapters.

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