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28    Preface


                                   Video Cases and Instructional Videos


      Chapter                   Video
      Chapter 1: Information Systems In Global   Case 1: UPS Global Operations with the DIAD IV
      Business Today            Case 2: Google: Google Data Center Efficiency Best Practices
      Chapter 2: Global E-business and   Case 1: IS in Action: Walmart’s Retail Link Supply Chain
      Collaboration             Case 2: Saleforce.com: The Emerging Social Enterprise
                                Case 3: How FedEx Works: Inside the Memphis Super Hub
                                Instructional Video 1: US Foodservice Grows Market with Oracle CRM on Demand
      Chapter 3: Information Systems,   Case 1: National Basketball Association: Competing on Global Delivery With Akamai OS Streaming
      Organizations, and Strategy  Case 2: IT and Geo-Mapping Help a Small Business Succeed
                                Case 3: Materials Handling Equipment Corp: Enterprise Systems Drive Strategy
                                Instructional Video 1: SAP BusinessOne ERP: From Orders to Final Delivery and Payment
      Chapter 4: Ethical and Social Issues in   Case 1: What Net Neutrality Means For You
      Information Systems       Case 2: Privacy: Social Network Data Mining
                                Case 3: Data Mining for Terrorists and Innocents.
                                Instructional Video 1: The Right to be Forgotten
      Chapter 5: IT Infrastructure: and   Case 1: ESPN: Getting to eXtreme Scale On the Web
      Emerging Technologies     Case 2: Salsesforce.com: Managing  by Smartphone
                                Case 3: Hudson's Bay Company and IBM: Virtual Blade Platform
                                Instructional Video 1: Google and IBM Produce Cloud Computing
                                Instructional Video 2: IBM Blue Cloud is Ready-to-Use Computing
      Chapter 6: Foundations of Business   Case 1: Dubuque Uses Cloud Computing and Sensors to Build a Smarter City
      Intelligence: Databases and Information   Case 2: Data Warehousing at REI: Understanding the Customer
      Management                Case 3: Maruti Suzuki Business Intelligence and Enterprise Databases
      Chapter 7: Telecommunications, the   Case 1: Telepresence Moves Out of the Boardroom and Into the Field
      Internet, and Wireless Technology  Case 2: Unified Communications Systems:  Virtual Collaboration With Lotus Sametime
                                Instructional Video 1: CNN Telepresence
      Chapter 8: Securing Information Systems  Case 1: Stuxnet and Cyber Warfare
                                Case 2: Cyber Espionage: The Chinese Threat
                                Case 3: UBS Access Key: IBM Zone Trusted Information Channel
                                Instructional Video 1: Sony PlayStation Hacked; Data Stolen from 77 Million Users
                                Instructional Video 2: Zappos Working To Correct Online Security Breach
                                Instructional Video 3: Meet the Hackers: Annonymous Video Statement on Hacking SONY
                                Instructional Video 4: Dick Hardt: Identity 2.0
      Chapter 9: Achieving Operational   Case 1: Workday: Enterprise Software as a Service
      Excellence and Customer Intimacy:   Case 2: Evolution Homecare Manages Patients with Microsoft CRM
      Enterprise Applications   Case 3: Sinosteel Strengthens Business Management with ERP Applications
                                Instructional Video 1: Zara's: Wearing Today's Fashions With Supply Chain Management
      Chapter 10: E-commerce: Digital Markets,   Case 1: Deals Galore at Groupon
      Digital Goods             Case 2: Etsy: A Marketplace and Community
                                Case 3: Ford AutoXchange B2B Marketplace
      Chapter 11: Managing Knowledge  Case 1: How IBM’s Watson Became a Jeopardy Champion
                                Case 2: Alfresco: Open Source Document Management and Collaboration
                                Case 3 L'Oréal: Knowledge Management Using Microsoft SharePoint
                                Instructional Video 1:  Analyzing Big Data: IBM Watson: Watson After Jeopardy
                                Instructional Video 2: Teamwork and Collaboration: John Chambers on Collaboration vs. Command and Control in Web 2.0
                                Instructional Video 3: FreshDirect's Secret Sauce: Customer Data From the Website
                                Instructional Video 4: Oracle's Mobile Business Intelligence App
      Chapter 12: Enhancing Decision Making  Case 1: FreshDirect Uses Business Intelligence to Manage Its Online Grocery
                                Case 2: Business Intelligence: Decision Making at the Cincinnati Zoo
      Chapter 13: Building Information Systems  Case 1: IBM: SaaS Business Process Management
                                Case 2: IBM Helps the City of Madrid With Real-Time BPM Software
                                Instructional Video 1: IBM BPM Business Process Management Customer Story: Besthome Store
                                Instructional Video 2: Workflow Management: Visualized
      Chapter 14: Managing Projects  Case 1: Blue Cross Blue Shield:  Smarter Computing Project
                                Case 2: NASA: Project Management Challenges
                                Instructional Video: Software Project Management in 15 Minutes
      Chapter 15: Managing Global Systems  Case 1 Daum Runs Oracle Apps on Linux
                                Case 2: Lean Manufacturing and Global ERP: Humanetics and Global Shop
                                Case 3: Monsanto, Cisco ANS, and Microsoft SharePoint










   MIS13_Preface_Global.indd   28                                                                             1/17/2013   2:38:06 PM
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