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Preface 25

Students practice using
software in real-world settings
for achieving operational
excellence and enhancing
decision making.

Each chapter features a
project to develop Internet
skills for accessing informa-
tion, conducting research, and
performing online calculations
and analysis.

• Collaboration and Teamwork Projects. Each chapter features a collabora-
tive project that encourages students working in teams to use Google Sites,
Google Docs, and other open-source collaboration tools. The first team proj-
ect in Chapter 1 asks students to build a collaborative Google site.

Assessment and AACSB Assessment Guidelines
The Association to Advance Collegiate Schools of Business (AACSB) is a not-for-
profit corporation of educational institutions, corporations and other organiza-
tions that seeks to improve business education primarily by accrediting univer-
sity business programs. As a part of its accreditation activities, the AACSB has
developed an Assurance of Learning Program designed to ensure that schools
do in fact teach students what they promise. Schools are required to state a
clear mission, develop a coherent business program, identify student learning
objectives, and then prove that students do in fact achieve the objectives.
We have attempted in this book to support AACSB efforts to encourage
assessment-based education. On the Laudon Web site is a more inclusive and
detailed assessment matrix that identifies the learning objectives of each chap-
ter and points to all the available assessment tools for ensuring students in fact
do achieve the learning objectives. Because each school is different and may
have different missions and learning objectives, no single document can satisfy
all situations. The authors will provide custom advice on how to use this text
in their colleges with different missions and assessment needs. Please e-mail
the authors or contact your local Pearson Education representative for contact
information.

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