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20    Preface


                                      technologies, including Hadoop, in-memory computing, non-relational
                                      databases, and analytic platforms.
                                   • Cloud Computing:  Expanded and updated coverage of cloud computing
                                      in Chapter 5 (IT Infrastructure), with more detail on types of cloud services,
                                      private and public clouds, hybrid clouds, managing cloud services, and a
                                      new chapter-ending case on Amazon’s cloud services.  Cloud computing
                                      also covered in Chapter 6 (databases in the cloud); Chapter 8 (cloud secu-
                                      rity); Chapter 9 (cloud-based CRM); and Chapter 13 (cloud-based systems
                                      development and component-based development).
                                   •  Ethical and Social issues: expanded and updated coverage in Chapter 4
                                      (Ethical and Social Issues) of the social and ethical issues that surround the
                                      rapid expansion of the mobile platform, including privacy, patent and copy-
                                      right, behavioral and smartphone tracking, data quality, due process, and
                                      quality of life.
                                   • Social graph
                                   • Social marketing
                                   • Social search
                                   • Social CRM
                                   •  Consumerization of IT and BYOD
                                   •  Mobile device management
                                   •  Mobile application development
                                   •  Responsive Web design
                                   • Cyberlockers
                                   •  Expanded coverage of business analytics
                                   • Machine learning
                                   •  Windows 8, Android, iOS, and Chrome operating systems
                                   • Apps
                                   • HTML5
                                   • IPv6
                                   • Microblogging
                                   • Multitouch interface
                                   • Siri
                                   • Software-defined networking
                                   • Tablet computers
                                   • 3-D printing
                                   WHAT’S NEW IN MIS


                                     Plenty.  In fact, there’s a whole new world of doing business using new tech-
                                   nologies for managing and organizing.  What makes the MIS field the most excit-
                                   ing area of study in schools of business is the continuous change in technology,
                                   management, and business processes.  (Chapter 1 describes these changes in
                                   more detail.)
                                     A continuing stream of information technology innovations is transforming
                                   the traditional business world.  Examples include the emergence of cloud com-
                                   puting, the growth of a mobile digital business platform based on smartphones,
                                   tablets, and ultrabooks, and not least, the use of social networks by managers
                                   to achieve business objectives.  Most of these changes have occurred in the last
                                   few years.  These innovations are enabling entrepreneurs and innovative tradi-
                                   tional firms to create new products and services, develop new business models,







   MIS13_Preface_Global.indd   20                                                                             1/17/2013   2:38:02 PM
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