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Ch50-I044963.fm  Page 247  Tuesday, August 1, 2006  4:05 PM
                            Tuesday, August
                      Page 247
                                      1, 2006
            Ch50-I044963.fm
                                           4:05 PM
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                                           SERVICE    EXPLORER
                                     A TOOL FOR SERVICE DESIGN -
                                                                              1
                                                1
                               Yoshiki  SHIMOMURA , Tomohiko  SAKACT, Tatsunori  HARA ,
                                                  1
                                        Tamio ARAI  and Tetsuo TOMIYAMA 3
                            1
                              Research into Artifacts,  Center  for Engineering, The University  of Tokyo,
                                        Komaba 4-6-1, Meguro-ku, Tokyo, Japan
                                          2
                                            Mitsubishi Research Institute, Inc.,
                                        Otemachi 2-3-6, Chiyoda-ku, Tokyo, Japan
                          3
                            Delft  University  of Technology, Mekelweg 2, 2628 CD Delft,  The Netherlands
                  ABSTRACT

                  To  design  and  develop  services  effectively  and  efficiently,  a  methodology  of  service  design  and  a
                  support  by the  computer  system  based  on the  methodology  are needed.  The  authors  are carrying  out
                  fundamental  research  in "service  engineering,"  which  deals with  services  in  an  engineering  manner,
                  and have already  proposed  a methodology  of service modeling. This paper proposes a "service CAD,"
                  a  computerized  tool  to  support  service  design,  which  provides  designers  with  a  design  environment
                  equipped  with  knowledge  about  existing  services.  To  do  so,  we  developed  the  specifications  of  a
                  prototype  of service CAD  and, based  on these, a prototype  system  called  Service Explorer. Lastly, the
                  power of the prototype will  be demonstrated  for  an example of hotel service.


                  KEYWORDS

                  Service Engineering,  Service Design, Service Modeling, Service Design Tool, Service CAD.


                  INTRODUCTION
                  Service  is attracting  more and more attention  as manufacturing  industries are  shifting  from  a "product
                  seller"  toward  a  "service  provider."  To  design  and  develop  services  effectively  and  efficiently,  a
                  methodology  of  service  design  and  a support  by the  computer  system  based  on the  methodology  are
                  needed.  However,  very  few  researchers  dealt  with  services  from  the  viewpoint  of  design,  while
                  services have  often  been traditionally  a topic  in the field  of marketing and management (e.g. Shostack
                  (1981)).

                  The authors are carrying out fundamental  research  in "service engineering," which  deals with  services
                  in an engineering manner (Tomiyama (2001)). A methodology  of service modeling has been already
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