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CHAPTER 20      Sales and Operations Planning                                   331


           FIGURE 20-1
                                                 Strategy/Tactics/Operations
           Traditional S&OP
           model.
                                                        Strategic
                                                        Planning        2–10 Years
                                                        Bus. Plan       0 to 18 Months
                                 Change                 Operations      Minimum         Change
                                                        Sales and
                                                         Planning
                                                         Tactical       Up to Year End
                                                        Planning


                                                                        Daily/Weekly
                                                       Operational
                                                        Planning




             There are two key points in Figure 20-1. First, S&OP as a powerful decision-making
        process has to be the driver of tactical and operational planning and execution, with the
        financial view from S&OP credibly supporting the business plan. Second, the planning
        horizon must be a minimum of 18 months to ensure that decisions are made about year
        end in the context of the following year. A simple way of visualizing this is to see opera-
        tional planning as the short-term day-to-day flawless execution. Tactical planning is
        about delivering this year’s budget, and strategic planning is delivering future years per-
        formance. S&OP, a monthly process looking both inward and outward, enables changes
        in assumptions to be evaluated and is used to monitor progress forward and update
        strategies when needed.
             The principal focus of S&OP during the 1980s and 1990s was how to get a good
        operational foundation in place. This foundation provides the ability to evaluate demand
        and to ensure that sufficient resources are in place across the business to meet that
        demand. Changes are assessed monthly, and plans are updated and communicated. The
        first impetus was provided by Dick Ling with the creation of S&OP, which we now call
        traditional sales and operations planning.


        TRADITIONAL SALES AND OPERATIONS PLANNING

        S&OP was created in the late 1980s by Dick Ling (his book, Orchestrating Success, coau-
        thored with Walter Goddard, was published in 1982). At the time, MRP II was in vogue,
        and S&OP started to be seen as a driver whose principal focus was to make MRP II work
        in a single manufacturing plant within a business.
             At the time, S&OP was a breakthrough because in many businesses annual business
        planning, sales planning, and production planning were completely separate exercises.
        There were one-way hand-offs and massive disconnects; finance as the neutral function
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