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ZOUHE1R SEK.KAT

                 present contrasting series of photo-orientation experiments on azobenzene
                 derivatives, which undergo isomerization by molecular-shape change, and
                 chromophores, e.g., spiropyrans and diarylethenes, which photoisomerize by
                 reversible photocyclization. In all of these chromophores, both cis and trans
                 isomers are oriented by polarized photoisomerization, and in diarylethenes
                 and spiropyranes, the ultaviolet and the visible transitions of the cis isomer
                 are oriented perpendicularly to each other.


        3.1 INTRODUCTION

                 Induction of photochemical anisotropy in certain materials upon irradiation
                 with polarized light (the Weigert effect) has been known since the beginning
                               1
                 of this century.  In the 1960s, this effect was widely studied in viscous
                 solutions containing azo-dye molecules, which are known to undergo
                                                                2
                 cis<->trans photoisomerization upon light irradiation.  During the 1980s, the
                 Weigert effect was used for polarization holography applications in azo-
                                            3
                 dye-containing polymer films.  Recently, there has arisen a great deal of
                 interest in azo-dye-containing materials, because of their possible application
                                                                                4 6
                 in the areas of optoelectronics, photonics, and optical signal processing. "  In
                 this regard, photoinduced anisotropy in azo-polymer films has been inten-
                 sively studied, and a tremendous amount of work focusing on applications in
                 rewritable data storage and photon-mode liquid crystal alignment, as well as
                 fundamental aspects of photo-orientation, have been done by a large number
                                 6
                 of research groups. "" 15
                     Photo-orientation of azo-dye molecules within trans<-»cis photoisomeriz-
                 ation occurs when these photochromic molecules are photo-selected by
                 linearly polarized light of appropriate wavelength. The azo-dye molecules
                 then experience successive cycles of transocis isomerization and eventually
                 align perpendicular to the irradiating light polarization (vide infra). In
                 solutions, photo-orientation can be neglected when rotational diffusion has
                 enough time to randomize induced molecular orientation. Small molecules
                 diffuse rotationally in a few picoseconds in low-viscosity solutions. In solid
                 polymer films, however spontaneous molecular mobility can be strongly
                 hindered, depending on temperature and pressure, and photo-orientation
                 effects can be appreciable.
                     There are three equally important aspects of photo-orientation by
                 photoisomerization that need to be addressed. A first aspect is the bridging of
                 photo-orientation with the pure photochemical point of view of isomeriza-
                 tion. In pure photochemistry studies, photo-orientation, or photoinduced
                 birefringence, is generally disregarded, even when it is appreciable (and
                 isotropic absorbance can be properly measured when the polarizations of the
                 analysis and irradiation lights are at the magic angle, i.e., ~ 54.7 degrees, to
                 each other, thereby eliminating the contribution of anisotropy to measured
                 absorbances). However, the analytical expressions used for the extraction of
                 reaction parameters—which are based on absorbance values, such as the
                 photoisomerization quantum yields—were not corrected for anisotropy. In
                 this chapter, I will present the analytical theory that allows for the quantifica-
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