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122 Power Up Your Mind

Principle Activity Implications

If you can find the patterns Meetings Help people to make con-
nections between apparently
and connections between
items, it helps you to unconnected items where
remember them this would be helpful, for
example, if you are discussing
something routinely on busi-
ness agendas such as cost
cutting, by making a connec-
tion using humor, a strong
image, or an acronym.
Learning As above. See also the spe-
cific techniques on page 100.

You tend to remember things Internal communications Advertisers have long known
that are surprising or odd,
that we remember the incon-
that do not conform to gruous, but those responsible
patterns for communicating with staff
TEAMFLY inside organizations have
been slower to realize this.
Use surprising images to
reinforce routine but impor-
tant messages, for example,
about health and safety.
Making presentations Seek out examples from out-
side your field of work or
specialist interest.Your audi-
ence may remember the sur-
prising patterns they create.
Learning Actively seek to make con-
nections between things you
have learned. For example,
before the end of a training
course, make up a simple
rhyme with all the key learn-
ing points you want to recall.
Your ability to recall things is Meetings As you go through meetings,
improved if you review what repeatedly make interim
you have learned over a summaries of what you have
period of time agreed and where you are
going.Always start a meeting
by recapping what you
agreed last time.
Internal communications Refer to and build on previ-
ous campaigns. Use the
intranet to send repeat and
reminder messages to staff.
Learning Review what you have learned
regularly. See also the specific
techniques on pages 130–31.

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Team-Fly