Page 385 - Practical Design Ships and Floating Structures
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            Comparing the shipbuilding industry with others, which often in the public opinion are considered as
            technology pushers, one fundamental difference becomes apparent. Taking complexity of the product
            and time to market as parameters the following Figure 1 illustrates the problem.


                 POWER STATION
                                            ER STATION
                 .-                                            / PROCESS \
                  AIRPLANE
               <TIMETOMARKET  >  /
                            CARS  <  THECHALLENGE   1
                  /
                  n-   CARS-\
               c COMPLEXITY
               I

                Figure 1: The Shipbuilding Challenge  Figure 2: The Scalable Production Simulation Model

            The high complexity of a modem Post Panmax container carrier, fully automated and with low crew,
            or a large cruise vessel compares easily with that of a modem airliner or a large thermal power station.
            However looking at the acceptable time to market the difference becomes evident: Time to market in
            shipbuilding is minimal and driven by the owners competitive demands always decreasing.
            The gap between  the two curves - complexity and time to market - is as I call it the  shipbuilding
            challenge.
            This  challenge  leads  to  the  highest  demands  in  concurrent  engineering,  design  for  production,
            distributed manufacturing and in innovative project control and management systems. Prototypes are
            not allowed. The prototype is the product. Zero Fault methods and processes are a necessity ('right first
            time').


            2  INNOVATIVE IT-SOLUTIONS
            Whereas in the past the production of ships was a relatively sequential chain of individual events at
            formally separate locations this is no longer possible in today's highly competitive market for various
            reasons:
                     First and most important the clients have no time and want the product fast.
                     Second and for the shipbuilder more important - the shorter the building period the shorter
                     is the use of the very costly production facility and hence the resulting cost to the owner.
            Simultaneous Engineering and Production (SEP) can be an answer but it is not enough. If the product
            definition phase - traditionally called design - is considered to be the first instance of generating of
            production related information, then it is obvious where and when the dialogue with production must
            start. Such dialogue however is meaningless if it is based on sketchy drawings and vague descriptions.
            This means innovative production methods require innovative early design Le. product definition tools,
            based on consistent PDT.
            Some years back the slogan "Design in Seven Days" (D7D) appeared. D7D means product definition
            from initial idea to basic structural lay out including global FEM analysis and production scheduling in
            seven working days. Today many researchers are trying to solve the underlying ambitions demand.
            The  link  to  production  is  simulation.  Simulation in  this  context  is  the  description  of  the  total
            manufacturing process including the resources and operations necessary for assembling, machining,
            manufacturing and  inspecting the  product. This  demands sufficient information about the product
            structure and  its components in  order to  enable the  modelling of  fabrication sequences and  their
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