Page 277 - How America's Best Places to Work Inspire Extra Effort in Extraordinary Times

264B RE-ENGAGE

: Consider providing new benefits, such as grandchild care.
: Don’t make assumptions, such as “They won’t care about
tuition reimbursement.”
: Include them in relationship-building activities with younger
employees.

Gen Xers (born 1965–1980)

: Provide benefits for those building new families, such as
home loan assistance, child-care subsidies, vacation, and
time off.
: Offer tuition reimbursement to promote continuous
learning.
: Allow flexible schedules and a telecommuting option
when possible.
: Provide elder care and child care.
: Allow and create opportunities for fun at work.

Millennials (born 1981–1994)

Same as above, plus:
: Create opportunities for internal social activities and so-
cial networking.
: Encourage community involvement and volunteer
activities.

All four generations

: Ask employees what benefits and services they most
want and need, making sure that all age groups are rep-
resented in focus groups and on benefits committees.
: Offer a broad array of choices so employees can pick and
choose the benefits that meet their individual or family
needs.
: Maintain sufficient staffing to guard against employee
burnout.