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                                 110    Retaining Top Employees


                                                                   recognition process right,
                                             Be Sure You Have
                                                                   by recognizing that your
                                               What It Takes
                                             Do you have the       best performers probably
                                  resources  to  pay  awards,make  vaca-  have a lot to contribute to
                                  tion  arrangements,give  frequent  flier  the design and implemen-
                                  miles,or  whatever  else  you’re  promis-  tation of an effective
                                  ing  as  recognition?  It  is,unfortunately,  recognition process?
                                  far from uncommon for organizations
                                  not to deliver on promises made in  Setting Fair Outcomes
                                  recognition programs.The impact on
                                  retention is easy to predict.    After ensuring that your
                                                                   recognition program is
                                 specific and attainable, the next “pre-launch check” is this: Is it
                                       fair? If not, your recognition program will only build
                                                                   resentment and cynicism.
                                             Anticipating the         First, is the program
                                             Implications of       fair to the employees for
                                             Implementation        whom it’s designed? There
                                  Especially when dealing with top per-  are three main ways in
                                  formers,where  rewards  can  be  sub-  which an employee recog-
                                  stantial,you  must  anticipate  the  impli-  nition program can be
                                  cations of implementing a recognition
                                                                   unfair to the employees
                                  program.As part of its recognition
                                                                   involved:
                                  program,one  company  I  know  very
                                  well (I was the co-founder) paid for  • The program fosters
                                  selected top employees to attend   negative competition
                                  Harvard Business School for a six-  among employees. No
                                  week course each summer for three
                                                                     employee should have
                                  years. Unfortunately,no  one  thought
                                                                     to stand on the heads
                                  through the operational implications of
                                  losing a key executive for six weeks.  of others to achieve
                                  The company had to drop the scheme.  recognition. Recog-
                                                                     nition programs that
                                      foster negative competition are bad for retention.
                                    • The program requires employees to neglect
                                      their regular responsibilities. Recognition programs
                                       should not be used as a back door to persuading
                                       employees to take on additional duties for little or no
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