Page 125 - Retaining Top Employees
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                                    Employee Recognition: What Works, What Doesn’t     113


                                    • The program distorts established standards or processes.
                                       Watch that  goals or targets that you choose to reward
                                      aren’t standard performance goals for other
                                      employees in the organization.

                                 Making Recognition Programs Appropriate
                                 It’s important that recognition programs be not only specific,
                                 attainable, and fair, but also appropriate. This means ensuring
                                 that rewards and awards are relevant in type and level to top
                                 performers.
                                 Monetary Rewards
                                 The most important thing to bear in mind about monetary
                                 rewards is that they should not be so large that they’re a materi-
                                 al element of compensa-
                                 tion. If the monetary
                                                               Put the Money
                                 rewards available to an        into Bonuses
                                 employee through a recog-  If you do want to make
                                 nition program amount to   large amounts of money available to
                                 more than around 15% of    your  employees,put  it  into  a  bonus
                                 total monetary compensa-   system,as  discussed  in  Chapter  5.
                                 tion, employees will begin  Don’t forget: recognition programs
                                 to view them as an ele-    are to recognize achievements that
                                                            are out of the ordinary and bonus
                                 ment of compensation, like
                                                            programs are to incite greater pro-
                                 a discretionary bonus,
                                                            duction. Don’t confuse the two.
                                 rather than as recognition.
                                 Non-Monetary Rewards
                                 Similar considerations of materiality apply to non-monetary
                                 rewards, like giveaways, vacations, or paid time off. Convert the
                                 reward to its monetary value (if it has one) and do the same
                                 math. If the value is greater than around 15% of total compen-
                                 sation, it’s too high.
                                    Here are some other considerations to bear in mind in mak-
                                 ing your non-monetary rewards relevant:

                                    • Expectations. Top employees are less likely to be excit-
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