Page 124 - Retaining Top Employees
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                                 112    Retaining Top Employees



                                                      Use the Golden Ratio
                                         A good general rule is to keep the value of rewards and
                                       awards  in  the  same  ratio  as  total  compensation.Thus,employee
                                  “A,” who earns a total of $50,000 per annum and is eligible for a
                                  recognition award worth $2,000, is likely to view as reasonably equi-
                                  table that employee “B,” who earns a total of $100,000 per annum, is
                                  eligible for an award worth $4,000. However, if employee “B” were to
                                  be eligible for a recognition award of $10,000, employee “A” might
                                  sense that the arrangement is unfair.
                                    Note: This  is  simple  enough  for  monetary  awards,but  you  might
                                  need to convert non-monetary awards to a dollar value to make the
                                  same estimate.

                                 disgruntled employees—many of whom will be providing essen-
                                 tial support for your top performers and will be acutely aware of
                                 any perceived inequities.
                                    Finally, if you’re considering implementing a recognition
                                 program for your top people, make sure this program is fair to
                                 the organization as a whole. There are three ways in which a
                                 divisional or departmental recognition program can be detri-
                                 mental to the organization:
                                    • The program takes key people out of the loop. Make
                                       sure your recognition program does not divert key peo-
                                       ple from other organizational responsibilities. (See the
                                       sidebar on page 110, “Anticipating the Implications of
                                                                     Implementation,” for an
                                                                     example.)
                                            Watch Fairness         • The program sets unfair
                                            to the Customers
                                                                     expectations. Run the
                                          Be attentive to the impact
                                  of your recognition program on your  goals and any rewards
                                                                     and awards past your
                                  clients  and  customers,particularly  if  it
                                  includes sales contests. Make sure that  colleagues to ensure
                                  contests don’t place your top employ-  you’re not setting any
                                  ees  in  a  position  where,in  order  to  unreasonable expecta-
                                  win,they’re  stuffing  the  sales  channel  or  tions for other employ-
                                  otherwise treating customers unfairly.  ees in the organization.
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