Page 17 - Retaining Top Employees
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                                                                  “Employee What?!”       5


                                    You come work for me, do a good job, and, so long as
                                    economic conditions allow, I will continue to employ you.
                                    It was not unusual for people who entered the job market as
                                 late as the 1950s and ’60s to remain with one employer for a
                                 very long time—sometimes for the duration of their working life.
                                 If they changed jobs, it was usually a major career and life deci-
                                 sion, and someone who made many and frequent job changes
                                 was seen as somewhat out of the ordinary.
                                    As a natural result of this “status quo” employer-employee
                                 relationship, an employee leaving his or her job voluntarily was
                                 seen as an aberration, something that shouldn’t really have
                                 happened. After all, the essence of “status quo” is just that little
                                 or nothing should change in the relationship—and leaving was a
                                 pretty big change!
                                    So, in the 1970s and later, as job mobility and voluntary job
                                 changes began to increase dramatically, the “status quo” model
                                 began to fray substantially at the edges. Employers found them-
                                 selves with a new phenomenon to consider: employee turnover.

                                 The Rise of Employee Retention as a Management Tool
                                 As organizations began to feel the impact of the rise of volun-
                                 tary employee turnover, so a matching management tool began
                                 to be developed—employee retention.
                                    In this earliest, simplest form, employee retention was the


                                  Employee turnover Percentage of the workforce who left
                                  the  organization  in  any  particular  period. If,for  example,an
                                  organization employed an average of 100 people during one
                                  particular year and 45 of them left (for any reason) during that year,
                                  the theoretical employee turnover rate for that year would be 45%.
                                    In  practice,managers  are  mostly  concerned  in  gauging  the  rate  of
                                  voluntary departures—employees who choose to leave of their own
                                  free will. People may leave the organization for many other reasons—
                                  retirement,ill  health,firing,or  enforced  redundancy.These “involuntary
                                  separations” are usually excluded from the calculation of the employee
                                  turnover  rate,thus  allowing  the  organization  to  concentrate  on  the
                                  controllable reasons for employees leaving.
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