Page 13 - Retaining Top Employees

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“Employee What?!”

Along the journey we commonly forget its goal. ...
Forgetting our objectives is the most frequent stupidity in
which we indulge ourselves.
—Friedrich Nietzsche
A journey is like marriage. The certain way to be wrong
is to think you control it.
—John Steinbeck
In this introductory chapter, we will:
• Look at exactly what “employee retention” is.
• Explore where the concept first came from.
• See how it has developed over recent years.
• Examine three trends that are currently shaping employee
retention strategies.

Just What Is “Employee Retention” Anyway?

There is no secret code or formula that precisely defines
“employee retention.” Ask 10 managers what they mean by the

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