Page 18 - Retaining Top Employees
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                                 6      Retaining Top Employees



                                            Understand the Reasons for Job Mobility
                                          The increase in voluntary employee turnover is in large part
                                          the result of an increase in job mobility—in essence a
                                  reduction of the friction involved in switching jobs—and is caused by a
                                  number  of  factors  coming  together,primarily:
                                   • More  information  about  job  openings  elsewhere,through TV,radio,
                                    newspapers,magazines,and  the Web.
                                   • Dramatic reductions in the cost of travel and relocation.
                                   • A shift in personal values as the global economy moved out of post-
                                    war austerity.
                                   • An increase in skills development opportunities and cross-training,
                                    making people more “employable.”
                                   • The  decline  of  the  industrial  conglomerate,breaking  up  old  hiring
                                    practices.
                                   • The  globalization  of  manufacturing  competition,requiring  more
                                    mobility of skills.
                                   • Large-scale  layoffs,reducing  the  loyalty  employees  felt  toward  their
                                    employers.
                                   • The rise of small and medium-sized businesses as competitive employ-
                                    ers,providing  viable  employment  opportunities  in  most  urban  areas.

                                 aspirin for the headache—a straightforward response to the rise
                                 in employee turnover: how can we stop people voluntarily leav-
                                 ing this organization at the rate they are doing?
                                    However, as we’ve already seen, the root cause of voluntary
                                 employee turnover—increased job mobility—was a complex
                                 amalgam of trends and events (see sidebar on mobility), not
                                 any single, simple thing.
                                    Because of the complexity of the changes happening in the
                                 industrial and commercial environment, it took some time for
                                 employers to understand that, in essence, the power in the
                                 employer-employee relationship was shifting from the employer
                                 to the employee.
                                    Eventually, it became clear that trying to maintain the old,
                                 paternalistic “status quo” employer-employee relationship was
                                 not going to reduce the growing rate of employee turnover from
                                 which many organizations were suffering. Employers had to do
                                 something to staunch the flow.
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