Page 7 - Retaining Top Employees
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                                                       Contents





                                     Preface                                              ix

                                  1.  “Employee What?!”                                   1
                                     Just What Is “Employee Retention” Anyway?            1
                                     What “Employee Retention” Used to Mean               4
                                     What “Employee Retention” Means Now                  8
                                     What “Employee Retention” Might Mean Soon           11
                                     Manager’s Checklist for Chapter 1                   21

                                  2.  The Secret’s in the Swing                          23
                                     Develop a Retention Mindset                         24
                                     Don’t Get Hung up on Strategies                     27
                                     People Stay Where They Feel at Home                 28
                                     The Five Phases of Retaining Top Employees:
                                        How Good Is Your Swing?                          30
                                     Picturing the Shot: Envisioning Your Retention Strategy  31
                                     Club Selection: Deciding Which Retention Tools to Use  33
                                     Backswing: Recruiting for Retention                 34
                                     Point of Impact: Making the Difference with Orientation  35
                                     Follow-Through: Maintaining Retention Through the
                                        Employment Life Cycle                            36
                                     Manager’s                        Checklist                      for                       Chapter                       238
                                  3.  Envisioning Your Retention Strategy                39
                                     Which Employees Do You Want to Retain?              39
                                     Why Do You Want to Retain the Targeted Employees?   44
                                     What Do You Need to Do to Retain the
                                        Targeted Employees?                              47
                                     Turning Data into Achievable Retention Goals        55
                                     Manager’s Checklist for Chapter 3                   56




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