Page 157 - Oscar Adler - Sell Yourself in Any Interview_ Use Proven Sales Techniques to Land Your Dream Job (2008)

CHAPTER 8

The Interview—Before,

During, and After

There are no secrets to success.
It is the result of preparation, hard work,
and learning from failure.

—Colin Powell

his book is devoted to the specifics of using features and
Tbenefits during the interview process to improve your
chances of getting the job you want. There are numerous
resources available that will help you to produce a winning
résumé, dress for success, and follow up with thank-you
notes. This chapter touches on these issues briefly, only as
they relate to the use of features and benefits.

BEFORE THE INTERVIEW

Every job search starts with a résumé. Yours needs to be great.
Use active verbs and actual statistics. The more you can quan-
tify your accomplishments, the better qualified you’ll seem
for the job you want. Develop a clear, concise résumé, and

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