Page 161 - Oscar Adler - Sell Yourself in Any Interview_ Use Proven Sales Techniques to Land Your Dream Job (2008)

THE INTERVIEW—BEFORE, DURING, AND AFTER

have been collecting playbills since I was a kid. These are just
a few of my favorites.” Now you know that your interviewer
has an interest in theater, and it may work well to call on your
experiences as an actor in summer stock if you can use that
information to provide an appropriate benefit that’s related
to the position for which you are interviewing.
As you can see, research provides a strong reference point
for you to be successful in the creative art of presenting rele-
vant benefits. You also need to be flexible and think on your
feet. You should use your research appropriately to impress
the interviewer with your knowledge and commitment while
avoiding the tendency to flaunt the facts you have gathered.
“Canned” answers will not get you the job. Appropriate ben-
efits offered at the right time and expressed in the right
manner are what you need to get the job you want.

Using Technology to Sell Yourself
and Your Skills Even Further
Technology has influenced every aspect of the job search.
Today, most companies would prefer that you e-mail your
résumé rather than send a paper copy. Video clips now can
be attached to these electronic résumés, adding an entirely
new dimension to this part of the job search. Phone interviews
have become commonplace and often serve as a screening
vehicle. E-mail is used to set up appointments, confirm meet-
ings, and provide information. Cell phones, voice mail, and
text messaging are all part of our everyday lives, including
our work lives.
Don’t let the familiarity of these various technologies lull
you into complacency. Every interaction you have with a
company will be judged during the hiring process. It is vital
to integrate your knowledge of features and benefits into your

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