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RESULTS—EXPERIMENT ONE  365

            7.4.4 Two-Way Analysis of Variance
            Main Effects. One-way analysis of variance handles group data for a single
            variable. For example, ANOVA can address the effect of visibility by testing
            differences between the visible group and the invisible group. Nonparametric
            statistics (Section 7.4.2) can do this as well. Sometimes more than one indepen-
            dent variable (factor) has to be taken into account.
              For example, in the Experiment One data, human performance may be deter-
            mined by the visibility factor and also by the interface factor. One important
            reason for using the ANOVA method rather than the multiple two-group non-
            parametric U-test is the efficiency of the former: With fewer observations we can
            gain more information [126].
              Suppose we want to analyze the data in Table 7.8. The two rows in the table
            correspond to the two levels of factor A, namely, A 1 ,and A 2 ; the two columns
            correspond to the two levels of factor B, namely, B 1 and B 2 . The levels of factor
            A can be, for example, the visible group and the invisible group, and the levels
            of factor B can be the virtual group and the physical group. The cell AB ij in the
            table relates to the level A i of factor A and the level B j of factor B, i, j = 1, 2.
            In general the number of levels of A does not have to be equal to that of B.For
            simplicity, assume that the number of observations at every level/factor is the
            same, n.
              Here are some notations that we will need:


              I —number of levels of factor A;
              J —number of levels of factor B;
              n—number of observations in each cell AB ij ;
              N —totalnumberofobservationsintheentireexperiment;henceN = n ∗ I ∗ J;
              µ—unknown population means, as follows:
              µ i =  1     µ ij —the mean for level i, summed over subscript j,
                   J   j
              µ j =  1     µ ij —the mean for level j, summed over subscript i,
                   I   i
              µ =  1     µ i. =  1     µ j —overall mean of all µ ij ,
                  I   i     J   j
                    1
              X ij =    X ijk —average within a cell over its subjects’ scores,
                    n  k

                                 TABLE 7.8. An Example of a
                                 Two-Way Data Layout

                                           B 1      B 2
                                    A 1    AB 11   AB 12
                                    A 2    AB 21   AB 22
   385   386   387   388   389   390   391   392   393   394   395