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                               Measurement and


                               Feedback









                                Measurement of performance compared to established standards is an
                            essential element of the serious incident prevention process.
                            Measurement, together with feedback of results to individuals and teams
                            responsible for performance, provides the foundation for an effective ac-
                            countability system. Measurement and feedback also facilitate the growth
                            of employee pride, enthusiasm, and job satisfaction.
                                Effective measurement is essential in monitoring progress in key per-
                            formance areas such as product quality, financial performance, customer
                            satisfaction, safety, and regulatory compliance. Rather than a burden im-
                            posed by management, measurement and feedback are consistent with
                            personal needs. The sport of bowling, for instance, would have little ap-
                            peal if performers had no knowledge of the pins knocked down—and
                            knowing the score is equally important in the workplace. Measurement
                            and feedback systems provide a source of focus and pride for point-of-
                            control personnel, serving to raise competitive instincts and promote un-
                            derstanding of the actions required to achieve and sustain improvements.
                                James Dyson, founder and chairman of the United Kingdom’s Dyson
                            Appliances Ltd., has a keen understanding of both the need for improved
                            processes and the fundamental human need for performance feedback.
                            While vacuuming the floor at home, Dyson noticed that his conventional



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