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136        Six SigMa  DemystifieD


                          The effect of aliasing factor D with the ABC interaction is that the aliased
                        parameters are confounded with one another. This implies that the parameters
                        cannot be estimated independently of one another. When factor D is aliased
                        with the ABC interaction, when we estimate the effect of factor D, we cannot
                        be sure whether the effect is due to factor D, the ABC interaction, or a linear
                        combination of the main factor D and the  three- factor ABC interaction.
                          The intended aliasing also creates some unintended confounding between all
                        the other possible combinations of the aliased pair. We construct the con-
                        founded pairs by moving the equal sign through the ABC = D equation.

                          If ABC = D, then A = BCD; B = ACD; C = ABD; AB = CD; AC = BD; AD = BC

                        Thus this  eight- run experiment will estimate each of the main factors A, B, C,
                        and D, each of which will be confounded with a  three- factor interaction and
                        the 6  two- factor interactions (confounded with each other). The analysis pro-
                        vided by this experiment is scant because there are no additional runs added
                        for estimating error. An effects plot, shown in Figure 6.7, displays the absolute
                        value of the (coded) effects in a Pareto chart. Larger coded effects have higher



































                           Figure­6.7  Pareto chart of effects showing significance of factor B.
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