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Chapter 4  DEF INE STAGE        69


                           from  Wal- Mart.” While this seemed accurate from General Electric’s (GE’s)
                           perspective, from the customer perspective, GE was doing a poor job of filling
                           orders, making it difficult for the customer to close out and pay the invoice.


                             Project exAmPle: Business Need Addressed


                             The example order processing efficiency project charter breaks the business need
                             addressed statement into separate entries for each of the three main stakeholder
                             groups:

                                 Customer impact: improved notification rate for renewals and upgrades;
                                 reduction in order processing cycle time.

                                 Shareholder impact: Reduced costs for order processing and marketing
                                 to existing clients; increased capacity in sales and marketing; increased
                                 renewal rates.
                                 Employee impact: Clearer responsibilities; fewer interruptions in process
                                 flow.



                           tIP:  Use matrix diagrams to ensure that project objectives are aligned with business
                             objectives.


                           objective

                           The objective is a more specific statement of the outcome desired. GE used the
                           following as a guideline:

                             •  If the process is operating at or less than a 3s level of performance, then
                                the project objective should be a 10 times reduction in defects. For ex-
                                ample, if the current DPMO is 10,000, then the goal is for the improved
                                DPMO to be 1,000 or less.

                             •  If the process is operating at greater than the 3s level, then a 50 percent
                                reduction in defects is warranted. For example, a process operating at
                                1,000 DPMO should be brought to a level of 500 DPMO.

                             While DPMO can be useful, it also can lead to somewhat arbitrary defini-
                           tions of defects and opportunities. Since the Six Sigma deployment effort
                           should be directly related to financial benefits, cost savings provide the most
                           useful indication of project benefit.
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