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216 CHAPTER 9 ■ Creating a Commercial Market for Insecticide-Treated Mosquito Nets

TABLE 9-2 NetMark/Nigeria Funding 2001–2008
Project Expenditures Percentage of
Component (US$) Budget
Management and administration $2,114,795 21.16
Advertising/promotions/distribution 3,095,222 30.97
Research/evaluation 766,379 7.67
Market impact studies 570,841 5.71
Program development 598,510 5.99
Policy/advocacy 73,025 0.73
Vouchers/free ITNs 2,609,728 26.11

Technical assistance manufacturing 164,264 1.64
Total $9,992,764

for details). In addition, ExxonMobil contributed US$400,000 to fund two
discount voucher programs for pregnant women. The commercial partners
invested approximately $10 million over the same period in product, staff,
and the marketing of their own brands. None of those funds went through
NetMark.

RESU LT S

NetMark conducted a baseline survey of 1,000 households with children under
5 in five states in 2000; because of the government delay in reducing the tariff
from 25% to 5%, it did not launch the ITN products and communications until
May 2002. During that period, no major ITN activities were carried out in
Nigeria by the government or donors, and only very limited demand activities
occurred. A second survey that encompassed 2,000 households was conducted
in 2004, and a final survey was conducted in late 2008. All three surveys were
conducted during the rainy season (September–October). Some of the key find-
ings from those studies (with preliminary results from 2008) are presented in
Table 9-3 (NetMark, 2001, 2005).
As anticipated, there was a great increase in public awareness of ITNs rising
from 6% at baseline in 2000 to virtually 100% in late 2008. NetMark was by far