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CUSTOMER AND STAKEHOLDER SATISFACTION MEASUREMENTS                 117



                    ■ Staff development
                    ■ Leadership


                      The results of this type of feedback process provide an understanding of how the
                    employee perceives the organization along different dimensions. This process helps
                    the organization (human resources department) understand how the employees perceive
                    them. This feedback


                    ■ Is essential to facilitating development and organizational change.
                    ■ Allows the organization to focus on needs and leverage its strengths.
                    ■ Informs the organization on which actions will create problems for the employees.
                    ■ Provides management with employee feedback (both positive and negative) on the
                      internal health of the organization.
                    ■ Measures the impact of current programs, policies and procedures.
                    ■ Can be used to motivate employees and improve job satisfaction.


                      With both customer and employee surveys, similar information should be collected
                    over a period of time so that trends can be developed and studied. These trends are a
                    tool to gauge the opinions and attitudes of these key stakeholders. Figure 7.1 is an
                    example that demonstrates comparing annual employee satisfaction data, and could be
                    used as a model.



                     People I work with cooperate                                                   80
                                                                                                  78
                     Job makes good use of my skills and abilities                           73
                                                                                           71
                     Information to do my job                                             70
                                                                                        67
                     Encouraged to come up with better ways                             66
                                                                                     65
                     Job done by my manager                                              68
                                                                                    64
                     Opportunity to improve my skills                                65
                                                                                 61
                     Amount of pay                                           56
                                                                         52
                     Involvement in decisions                            53
                                                                     49
                     Conditions allow me to be productive               52
                                                                     49
                                                                     49
                     Recognition received for good job
                                                                 45
                                                                                 2003    2002
                     Boeing making changes to complete  36  39
                     Job security                 29  32

                     Employee satisfaction index                            56  58


                    0        10        20        30        40        50        60        70        80
                                        Positive response, percentage of respondents

                     Figure 7.1     Employee satisfaction trends.
   134   135   136   137   138   139   140   141   142   143   144