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Chapter 13: Forming Associations with Two-Way Tables   239


                                Step back and think about this scenario for a minute. Table 13-5 shows that
                                females won a higher percentage of the video games they played overall. But
                                Table 13-6 shows that males won more of the level-one games and more of the
                                level-two games. What’s going on? No need to check your math. No mistakes
                                were made — no tricks were pulled. This inconsistency in results happens in
                                real life from time to time in situations where an important third variable is
                                left out of a study, a situation aptly named Simpson’s Paradox. (See why it’s
                                called a paradox?)


                                Figuring out why Simpson’s
                                Paradox occurs


                                Lurking variables are the underlying cause of Simpson’s Paradox. A lurking
                                variable is a third variable that’s related to each of the other two variables and
                                can affect the results if not accounted for.

                                In the video game example, when you look at the video game outcomes (won
                                or lost) broken down by gender only (Table 13-5), females won a higher
                                percentage of their overall games than males (70 percent overall winning
                                percentage for females compared to 55 percent overall winning for males).
                                Yet, when you split up the results by the level of the video game (level one or
                                level two; see Table 13-6), the results reverse themselves, and you see that
                                males did better than females on the level-one games (90 percent compared
                                to 80 percent), and males also did better on the level-two games (50 percent
                                compared to 40 percent).
                                To see why this seemingly impossible result happens, take a look at the mar-
                                ginal row probabilities versus the marginal row totals for the level-one games
                                in Table 13-6. The percentage of times a male won when he played an easy
                                video game was 90 percent. However, males chose level-one video games
                                only 10 times out of 80 total level-one games played by men. That’s only
                                12.5 percent.

                                To break this idea down further, the males’ nonstellar performance on the
                                challenging video games (50 percent — but still better than the females)
                                coupled with the fact that the males chose challenging video games 87.5 per-
                                cent of the time (that’s 70 out of 80 times) really brought down their overall
                                winning percentage (55 percent). And even though the men did really well on
                                the level-one video games, they didn’t play many of them (compared to the
                                females), so their high winning percentage on level-one video games (90 per-
                                cent) didn’t count much toward their overall winning percentage.
                                Meanwhile, in Table 13-6, you see that females chose level-one video games 90
                                times (out of 120). Even though the females only won 72 out of the 90 games
                                (80 percent, a lower percentage than the males, who won 9 out of 10 of their
                                games), they chose to play many more level-one games, therefore boosting
                                their overall winning percentage.






          20_466469-ch13.indd   239                                                                   7/24/09   9:48:02 AM
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