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CONTENTS xi

A Comprehensive Strategy-Formulation Framework 176 Linking Performance and Pay to
The Input Stage 177 Strategies 231
The Matching Stage 177 Managing Resistance to Change 234
The Strengths-Weaknesses-Opportunities-Threats (SMOT) Matrix Creating a Strategy-Supportive Culture 235
178 & The Strategic Position and Action Evaluation (SPACE) Production/Operations Concerns When Implementing
Matrix 181 & The Boston Consulting Group (BCG) Matrix 185 & Strategies 236
The Internal-External (IE) Matrix 188 & The Grand Strategy
Human Resource Concerns When Implementing
Matrix 191
Strategies 237
The Decision Stage 192
Employee Stock Ownership Plans (ESOPs) 239 & Balancing Work
The Quantitative Strategic Planning Matrix (QSPM) 192 Life and Home Life 240 & Benefits of a Diverse Workforce 242
& Positive Features and Limitations of the QSPM 195 & Corporate Wellness Programs 242
Cultural Aspects of Strategy Choice 196
ASSURANCE OF LEARNING EXERCISES 248
The Politics of Strategy Choice 196 Assurance of Learning Exercise 7A: Revising McDonald’s
Governance Issues 198 Organizational Chart 248
ASSURANCE OF LEARNING EXERCISES 205 Assurance of Learning Exercise 7B: Do Organizations Really
Establish Objectives? 248
Assurance of Learning Exercise 6A: Developing a SWOT Matrix for
McDonald’s 205 Assurance of Learning Exercise 7C: Understanding My University’s
Assurance of Learning Exercise 6B: Developing a SPACE Matrix for Culture 249
McDonald’s 205
Chapter 8
Assurance of Learning Exercise 6C: Developing a BCG Matrix for
McDonald’s 205 Implementing Strategies: Marketing,
Assurance of Learning Exercise 6D: Developing a QSPM for Finance/Accounting, R&D, and MIS
McDonald’s 206 Issues 250
Assurance of Learning Exercise 6E: Formulating Individual The Nature of Strategy Implementation 252
Strategies 206
JOHNSON & JOHNSON (J&J): DOING GREAT IN A WEAK
Assurance of Learning Exercise 6F:The Mach Test 206 ECONOMY. HOW? 252
Assurance of Learning Exercise 6G: Developing a BCG Matrix for Current Marketing Issues 253
My University 208
New Principles of Marketing 254 & Advertising Media 256
Assurance of Learning Exercise 6H:The Role of Boards of & Purpose-Based Marketing 257
Directors 208
Market Segmentation 257
Assurance of Learning Exercise 6I: Locating Companies in a Grand
Strategy Matrix 209 Does the Internet Make Market Segmentation Easier? 259
Product Positioning 260
Part 3 Finance/Accounting Issues 261
Strategy Implementation 210 Acquiring Capital to Implement Strategies 262
New Source of Funding 266 & Projected Financial
Chapter 7 Statements 266 & Projected Financial Statement for
Implementing Strategies: Management Mattel, Inc. 268 & Financial Budgets 271 & Evaluating
and Operations Issues 210 the Worth of a Business 273 & Deciding Whether to
Go Public 275
GOOGLE: DOING GREAT IN A WEAK ECONOMY.
HOW? 212 Research and Development (R&D) Issues 275
Management Information Systems (MIS) Issues 277
The Nature of Strategy Implementation 213
Management Perspectives 214 ASSURANCE OF LEARNING EXERCISES 282
Annual Objectives 215 Assurance of Learning Exercise 8A: Developing a Product-
Positioning Map for McDonald’s 282
Policies 217
Assurance of Learning Exercise 8B: Performing an EPS/EBIT
Resource Allocation 219
Analysis for McDonald’s 282
Managing Conflict 220
Assurance of Learning Exercise 8C: Preparing Projected Financial
Matching Structure with Strategy 220 Statements for McDonald’s 282
The Functional Structure 222 & The Divisional Structure 222 Assurance of Learning Exercise 8D: Determining the Cash Value of
& The Strategic Business Unit (SBU) Structure 225 & The Matrix McDonald’s 283
Structure 226 & Some Do’s and Don’ts in Developing Assurance of Learning Exercise 8E: Developing a Product-
Organizational Charts 228 Positioning Map for My University 283
Restructuring, Reengineering, and E-Engineering 229 Assurance of Learning Exercise 8F: Do Banks Require Projected
Restructuring 230 & Reengineering 231 Financial Statements? 283