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xii CONTENTS

Part 4 Assurance of Learning Exercise 10B:The Ethics of Spying on
Competitors 326
Strategy Evaluation 284
Assurance of Learning Exercise 10C:Who Prepares a Sustainability
Chapter 9 Report? 327
Strategy Review, Evaluation, and Chapter 11
Control 284
Global/International Issues 328
FAMILY DOLLAR STORES: DOING GREAT IN A WEAK MARRIOTT INTERNATIONAL: DOING GREAT IN A WEAK
ECONOMY. HOW? 286
ECONOMY. HOW? 330
The Nature of Strategy Evaluation 286
Multinational Organizations 331
The Process of Evaluating Strategies 290
Advantages and Disadvantages of International
A Strategy-Evaluation Framework 290
Operations 332
Reviewing Bases of Strategy 290 & Measuring Organizational
The Global Challenge 333
Performance 292 & Taking Corrective Actions 294
Globalization 334 & A Weak Economy 335
The Balanced Scorecard 295
United States versus Foreign Business Cultures 335
Published Sources of Strategy-Evaluation
The Mexican Culture 337 & The Japanese Culture 338 &
Information 297
Communication Differences Across Countries 338
Characteristics of an Effective Evaluation System 298
Worldwide Tax Rates 339
Contingency Planning 299
Joint Ventures in India 339
Auditing 300
ASSURANCE OF LEARNING EXERCISES 343
Twenty-First-Century Challenges in Strategic
Assurance of Learning Exercise 11A: McDonald’s Wants to Enter
Management 301
Africa. Help Them. 343
The Art of Science Issue 301 & The Visible or Hidden Issue 301
Assurance of Learning Exercise 11B: Does My University Recruit in
& The Top-Down or Bottom-Up Approach 302
Foreign Countries? 343
ASSURANCE OF LEARNING EXERCISES 306 Assurance of Learning Exercise 11C: Assessing Differences in
Assurance of Learning Exercise 9A: Preparing a Strategy-Evaluation Culture Across Countries 343
Report for McDonald’s Corp. 306 Assurance of Learning Exercise 11D: How Well Traveled Are
Assurance of Learning Exercise 9B: Evaluating My University’s Business Students at Your University? 344
Strategies 306
Part 6
Part 5
Strategic-Management Case Analysis 346
Key Strategic-Management Topics 308
How to Prepare and Present a Case
Chapter 10 Analysis 346
Business Ethics/Social Responsibility/
Environmental Sustainability 308 What Is a Strategic-Management Case? 348
Guidelines for Preparing Case Analyses 348
WALT DISNEY: DOING GREAT IN A WEAK ECONOMY.
HOW? 310 The Need for Practicality 348 & The Need for
Justification 348 & The Need for Realism 348 & The Need for
Business Ethics 311
Specificity 349 & The Need for Originality 349 & The Need to
Code of Business Ethics 312 & An Ethics Culture 313 & Bribes Contribute 349
314 & Love Affairs at Work 314
Preparing a Case for Class Discussion 349
Social Responsibility 315
The Case Method versus Lecture Approach 349 & The Cross-
Social Policy 315 & Social Policies on Retirement 316 Examination 350
Environmental Sustainability 317 Preparing a Written Case Analysis 350
What Is a Sustainability Report? 317 & Lack of Standards The Executive Summary 350 & The Comprehensive Written
Changing 318 & Obama Regulations 318 & Managing Analysis 351 & Steps in Preparing a Comprehensive Written
Environmental Affairs in the Firm 319 & Should Students Receive Analysis 351
Environmental Training? 319 & Reasons Why Firms Should “Be
Making an Oral Presentation 351
Green” 320 & Be Proactive, Not Reactive 320 & ISO
14000/14001 Certification 320 & Electric Car Networks Are Organizing the Presentation 351 & Controlling Your
Coming 321 & The March 2009 Copenhagen Meeting 322 Voice 352 & Managing Body Language 352 & Speaking from
Notes 352 & Constructing Visual Aids 352 & Answering
ASSURANCE OF LEARNING EXERCISES 326
Questions 353 & Tips for Success in Case Analysis 353 &
Assurance of Learning Exercise 10A: Does McDonald’s Have a Content Tips 353 & Process Tips 354 & Sample Case Analysis
Code of Business Ethics? 326 Outline 355