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Brief Contents

Preface xvii
Acknowledgments xxiii Part 4
Strategy Evaluation 284
About the Author xxvii
Chapter 9
Part 1 Strategy Review, Evaluation,
Overview of Strategic Management 2 and Control 284

Chapter 1
Part 5
The Nature of Strategic Management 2
Key Strategic-Management Topics 308
THE COHESION CASE: MCDONALD’S — 2009 27
Chapter 10
Part 2 Business Ethics/Social Responsibility/
Strategy Formulation 40 Environmental Sustainability 308

Chapter 2 Chapter 11
The Business Vision and Mission 40 Global/International Issues 328
Chapter 3 Part 6
The External Assessment 58
Strategic-Management Case
Chapter 4 Analysis 346
The Internal Assessment 90 How to Prepare and Present

Chapter 5 a Case Analysis 346
Strategies in Action 130 Name Index 359
Chapter 6 Subject Index 363
Strategy Analysis and Choice 172

Part 3
Strategy Implementation 210

Chapter 7
Implementing Strategies: Management
and Operations Issues 210

Chapter 8
Implementing Strategies: Marketing, Finance/
Accounting, R&D, and MIS Issues 250

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