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CHAPTER 6 • STRATEGY ANALYSIS AND CHOICE 183

FIGURE 6-5
Example Strategy Profiles
Aggressive Profiles
FP FP
(+1,+5)
(+4,+4)

CP IP CP IP

SP SP
A financially strong firm that has achieved A firm whose financial strength is a
major competitive advantages in a growing dominating factor in the industry
and stable industry
Conservative Profiles
FP FP
(–2,+4)
(–5,+2)

CP IP CP IP

SP SP
A firm that has achieved financial strength A firm that suffers from major competitive
in a stable industry that is not growing; the disadvantages in an industry that is
firm has few competitive advantages technologically stable but declining in sales
Competitive Profiles
FP FP

CP IP CP IP

(+5,–1)
(+1,–4)
SP SP
A firm with major competitive advantages An organization that is competing fairly
in a high-growth industry well in an unstable industry
Defensive Profiles
FP FP

CP IP CP IP

(–1,–5)
(–5,–1)
SP SP
A firm that has a very weak competitive A financially troubled firm in a very
position in a negative growth, stable industry unstable industry
Source: Adapted from H. Rowe, R. Mason, and K. Dickel, Strategic Management and Business Policy: A Methodological Approach (Reading,
MA: Addison-Wesley Publishing Co. Inc., © 1982): 155.