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CHAPTER 8

Implementing

Strategies: Marketing,

Finance/Accounting,

R&D, and MIS Issues

CHAPTER OBJECTIVES

After studying this chapter, you should be able to do the following:

1. Explain market segmentation 5. Discuss the nature and role of
and product positioning as research and development in strategy
strategy-implementation tools. implementation.

2. Discuss procedures for determining the 6. Explain how management
worth of a business. information systems can determine
the success of strategy-
3. Explain why projected financial implementation efforts.
statement analysis is a central
strategy-implementation tool.

4. Explain how to evaluate the
attractiveness of debt versus stock
as a source of capital to implement
strategies.

Assurance of Assurance of Assurance of Assurance of
Learning Exercise 8A Learning Exercise 8B Learning Exercise 8C Learning Exercise 8D
Developing a Product- Performing an EPS/EBIT Preparing Projected Financial Determining the Cash Value
Positioning Map for Analysis for McDonald’s Statements for McDonald’s of McDonald’s
McDonald’s