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              “Notable Quotes”


              "The greatest strategy is doomed if it’s implemented  "Most of the time, strategists should not be formulating
              badly."                                            strategy at all; they should be getting on with implement-
                                            —Bernard Reimann     ing strategies they already have."
                                                                                                —Henry Mintzberg
              "There is no ‘perfect’ strategic decision. One always has
              to pay a price. One always has to balance conflicting  "It is human nature to make decisions based on emotion,
              objectives, conflicting opinions, and conflicting priorities.  rather than on fact. But nothing could be more illogical."
              The best strategic decision is only an approximation—                          —Toshiba Corporation
              and a risk."
                                                                 "No business can do everything. Even if it has the money,
                                               —Peter Drucker
                                                                 it will never have enough good people. It has to set
              "The real question isn’t how well you’re doing today  priorities. The worst thing to do is a little bit of every-
              against your own history, but how you’re doing against  thing. This makes sure that nothing is being accom-
              your competitors."                                 plished. It is better to pick the wrong priority than
                                               —Donald Kress     none at all."
                                                                                                   —Peter Drucker
              "As market windows open and close more quickly, it is
              important that R&D be tied more closely to corporate
              strategy."
                                             —William Spenser




              Assurance of              Assurance of
              Learning Exercise 8E      Learning Exercise 8F
              Developing a Product-     Do Banks Require Projected
              Positioning Map for My    Financial Statements?
              University
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