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PART 4

Strategy Evaluation

CHAPTER 9

Strategy Review,

Evaluation, and Control

CHAPTER OBJECTIVES

After studying this chapter, you should be able to do the following:

1. Describe a practical framework for 5. Explain how computers can aid
evaluating strategies. in evaluating strategies.
2. Explain why strategy evaluation is 6. Discuss the Balanced Scorecard.
complex, sensitive, and yet essential for
organizational success. 7. Discuss three twenty-first-century
challenges in strategic management.
3. Discuss the importance of contingency
planning in strategy evaluation.
4. Discuss the role of auditing
in strategy evaluation.

Assurance of Assurance of
Learning Exercise 9A Learning Exercise 9B
Preparing a Strategy- Evaluating My University’s
Evaluation Report for Strategies
McDonald’s