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              “Notable Quotes”


              "Complicated controls do not work. They confuse. They  live strategy in the future, but they understand it
              misdirect attention from what is to be controlled to the  through the past."
              mechanics and methodology of the control."                                        —Henry Mintzberg
                                              —Seymour Tilles
                                                                 "Unless strategy evaluation is performed seriously and
              "Although Plan A may be selected as the most       systematically, and unless strategists are willing to act
              realistic . . . the other major alternatives should not be  on the results, energy will be used up defending yesterday.
              forgotten. They may well serve as contingency plans."  No one will have the time, resources, or will to work on
                                              —Dale McConkey     exploiting today, let alone to work on making tomorrow."
                                                                                                   —Peter Drucker
              "Organizations are most vulnerable when they are at the  "Executives, consultants, and B-school professors all
              peak of their success."                            agree that strategic planning is now the single most
                                                   —R. T. Lenz   important management issue and will remain so for the
                                                                 next five years. Strategy has become a part of the main
              "Strategy evaluation must make it as easy as possible
                                                                 agenda at lots of organizations today. Strategic planning
              for managers to revise their plans and reach quick agree-
                                                                 is back with a vengeance."
              ment on the changes."
                                                                                                     —John Byrne
                                              —Dale McConkey
                                                                 "Planners should not plan, but serve as facilitators, cata-
              "While strategy is a word that is usually associated with  lysts, inquirers, educators, and synthesizers to guide the
              the future, its link to the past is no less central. Life is  planning process effectively."
              lived forward but understood backward. Managers may                            —A. Hax and N. Majluf
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